Easy Technology

The continuing growth of internet usage has brought with it a problem for businesses who are trying to be noticed on the web. There is no medium as powerful for marketing a website then the search engines. Unfortunately there are so many websites on the internet yours can get lost in a cyber ocean teaming with businesses that are similar. In order for your website to be on the first page or first few pages that come up on the search engines, you need to have plenty of things in order. The process of adjusting your website to be search engine friendly is called Search Engine Optimization, or SEO.

Plenty of new companies are popping up that offer SEO services, and most of the web design companies are offering it now too. However, businesses beware! A large percentage of these sites that offer the service haven’t used it themselves. It makes you wonder how they can perform it as a service to someone else.
So many new companies boast about their SEO services but their websites give you little to no information about the services, it’s like a secret. Just what are their services? I have to give them all my information before I can (get a quote) about how much their services will cost my business. Are they going to decide by looking at my information how much I can afford? Come to find out the same company that “GUARANTEES” a first page listing isn’t listed on the first page.

It’s hard for someone who knows nothing about SEO to check on a company to make sure they know what they are doing. One easy way is to check references and first of all check the company’s website. Does their website come up on the first few pages of the search engine when you type in their key words? If it is a web design business, type in web design and the city they are from, if it doesn’t show on the first few pages you would be better off finding a new SEO company. You don’t have to understand just be able to verify. Plenty of web design companies that offer SEO services, even some of the SEO companies themselves, have a low search engine presence, so how could they get you a high one? Many SEO companies promise to do the service they do a little and charge a lot, some of the companies are charging as much as $150 per hour, after a huge down payment of 3 to $4,000.00 and they actually do hardly anything, yet they cannot be held accountable by you, you don’t understand their work.

Using your target market information SEO services can not only get your site to show up in the search engines but a good service will be sure to get your business listed in Google maps and other directories that will list for free or for a small fee. That’s why you need a service that is up front about the things they will do, listing them how ever technical they are. You can find these services listed at Digital Extreme Media Group

Optimizing does not guarantee a top spot in the Search Engines. So you need to be weary of a company that promises this. However you should be able to see a difference in the traffic to your site, and your SEO service should be able to give you reports showing the traffic to your site. This can be used for marketing purposes also. If your SEO service is not informing you about these things you could find yourself wasting a large chunk of money and not getting the results you would like.

There are a number of applications out there that allow you to design websites using WYSIWYG (what you see is what you get) editors. We’re going to look at the best web design software that falls into this category. We’ll also look at the benefits of using such software to help you decide whether or not it’s right for you.

The principle behind WYSIWYG editors is that whatever you see on the page is what you’ll get when your website is published. Basically it gives you an interface where you can build your website exactly how you want it to look when people visit it online.

The most popular web design software packages are Dreamweaver, FrontPage and XSitePro. Adobe Dreamweaver is the professional choice due to its massive range of features and ability to create dynamic websites. The downside being it’s difficult to pick up and use ‘out of the box’ and requires a lot of hours to learn just the basics, especially if you’re new to web design. It’s also expensive to buy.

Microsoft’s FrontPage has a lot of features but often adds needless code to the pages it creates. This can increase page loading times, especially for those who still access the internet using a dial-up connection. It’s not as user-friendly as Dreamweaver and pushes you in the direction of using Microsoft server technologies to build dynamic sites which won’t suit everyone’s needs. On the plus side, FrontPage costs less than Dreamweaver and is slightly easier to learn.

The third and final WYSIWYG web design software we’re going to look at is XSitePro from Intellimon Ltd. This is a relatively new application that has been developed with the novice or internet marketer in mind.

Because the majority of features within Dreamweaver and FrontPage won’t be used by most users, XSitePro has done away with them and left only the tools that novice-to-intermediate web designers need. It’s resulted in an easy-to-use application that can be picked up and used by just about anybody.

The downside to XSitePro is that it’s more difficult to create dynamic sites and has done away with the look and feel of traditional WYSIWYG website software. So if you’re used to working with Dreamweaver or FrontPage then you might find XSitePro hard to get used to.

When it comes to web design software, a WYSIWYG editor is really the only way to go. It makes production time far quicker, but you need to start with the right software.

If you’re a professional web designer and you want to create cutting-edge websites using the latest technologies then without a doubt you need to use Adobe Dreamweaver. It’s amazingly powerful and automates a lot of the common tasks associated with web design.

If you’re not after something quite as feature-packed as Dreamweaver and you’re a fan of Microsoft technologies and you’d like to use them on the web, then FrontPage might be for you. Just don’t go creating large pages as they could take an age to load!

If you’re new to web design or you’d like to get something that doesn’t have the learning time of Dreamweaver or FrontPage then XSitePro is for you. It’s quick to learn, easy to use and can produce truly beautiful sites very quickly. And like Dreamweaver, it automates a lot of the common tasks associated with web design.

Picking the right WYSIWYG web design software is essential to make sure you find web design fun and interesting and not a chore. You should choose based on your skill level and exactly what you want to achieve. That will give you the results you want and will make building websites something you can enjoy for years to come.

Make a Web Page is an article where you will learn how to make your own web page. This step by step guide will show you the process of how it is possible for just about anyone to be able to make their own web page!!!

This is a very simple process and can be done in just 7 short steps!!

Step 1) Get a Domain name – e.g. johnsmith.com. This is your very own piece of real estate on the web! This being true you will have to pay around $12 a year to get one, but shop around to find the best value.

Step 2) Get a Hosting company – Basically a hosting company is a company that connects your website to the World Wide Web. Hosting packages can vary but suspect to pay not much more than $10/15 a month for a good host. Make sure you shop around for the best prices.

Step 3) Download a HTML editor – Sounds complicated but it’s not. This is just where you will create and edit your web page. This is where a lot of people spend too much money! For this reason I would recommend “Kompozer” because it is free and easy to use!

Step 4) Design the web page – You can spend a lot of time on this and you should, but for the sake of this article I want you to create a simple webpage with just these words “My First Web Page”. When you have done this save the file to your desktop under the name “index”.

Step 5) Download an FTP Client – This is just a piece of software that transfers your files – to your hosting company – and then to the internet and more specifically to your domain. I would recommend “Filezilla” once again because it is free and easy to use!!

Step 6) Upload your Web Page – Open Filezilla and connect to your hosting company. Find the desktop folder and the file “index” should be there. Click and drag the file to your hosting companies public_html folder. It’s Uploaded!!

Step 7) Final step – This is the exciting part! Open internet explorer and type in your domain name……. wait a few seconds and…… “My First Web Page”. Congratulations you have completed the Make a Web Page process and you have your first website up and running!!!

I know it’s a bit of an information overload but have a coffee, take a break then read the article again. This is a process and like all processes it can be learned!